Recent sales stats (global):
- IDC say 144.9 million smartphones sold worldwide in Q1 2012. Total 2011 sales were 491.4 million units.
- Gartner estimate sales of smartphones in the same period at some 144.4 million. Estimated total sales across 2011were 472 million or 31% of mobile communication device sales. This compares with figures for 2010 from the same company of 297 million smartphones or 19% of the 1.6 billion mobile phones sold that year. So year-on-year smartphone sales rose 58%.
Recent sales stats (US and Canada):
- Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
- comScore estimate average US smartphone ownership at 41.8% of mobile subscribers or 98 million people for the same period.
- They give an equivalent number for Canada of 45.3%.
- A Pew Internet Project survey from February 2012 found46% of US adults owned a smartphone. The figure is 71% among 25-34 year-olds.
Recent sales stats (Europe):
- IDC say 28.2 million smartphones sold in Western Europe in Q1 2012.
- comScore put combined smartphone ownership for France, Germany, Italy, Spain and the UK at 44% of mobile users as of December 2011 (104 million users).
- Kantar Worldpanel claim 48.9% of the British population have a smartphone.
- Figures quoted in the FT put UK smartphone ownership at 46% as of August 2011.
- According to Bitkom, 11.8 million smartphones were sold in 2011 in Germany, an increase of 31% over 2010. This represents 43% of the total number of mobile phones sold that year.
Sales predictions:
- The Financial Times cites a JPMorgan prediction that 657 million smartphones will leave stores in 2012.
- IDC expect 2012 smartphone sales to reach 686 million, andpredict they will rise to 982 million in 2015.
- IMS Research expect smartphones to reach 1 billion in annual sales in 2016 (half the mobile device market).
- Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012.
Smartphone operating systems
IDC looked at global Q1 2012 operating system share, placing Android well out in front:
Source: IDC Worldwide Mobile Phone Tracker, May 24, 2012
Gartner's analysis of global Q1 2012 smartphone sales also shows the Android operating system dominating market share:
Source: Gartner (May 2012)
Nielsen's figures for Q4 2011 in the US show Android as the leading OS with 46.3% of all currently-owned smartphones, followed by Apple's iPhone at 30% and the RIM OS at 14.9%:
Source: Nielsen (January 2012)
They also note that the dominance of Android and iOS is even greater among more recent smartphone purchases. This is confirmed by data from the NPD Group, who found Android phones making up 57% of new smartphones purchased in the US in Q4 2011. The iPhone OS took 34% and all others 9%. For US sales in the 12-week period ending Dec 25 2011, Kantar Worldpanel found 44.9% going to Apple and 44.8% to Android.
A comScore survey from December 2011 for the US gives the following figures for the operating system market:
Source: comScore (February 2012)
Smartphone manufacturers
May 2012 data from IDC for worldwide smartphone sales put Apple and Samsung phones on top for Q1 2012:
Source: IDC Worldwide Mobile Phone Tracker, May 1, 2012
Chart: Top Five WW Smartphone Vendors, 1Q 2012, Five Quarter Market Share Changes (Units)Description: Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 1, 2012Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.IDC's Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 54 countries by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or knagamine@idc.com. For more information about this tracker go to: http://www.idc.com/tracker/showproductinfo.jsp?prod_id=37Tags: IDC, Tracker, Mobile Phone, Mobile Phones, Mobile Phone Tracker, 1Q201 ...Author: IDCcharts powered by iCharts